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Ms. CEO Media Inc. presents ‘Women Entrepreneurs Day in Georgia’ at the State Capitol

Posted in EVENTS, NEWS by msceonet on February 12, 2010

Senator Nan Orrock sponsored the resolution to officially create "Women Entrepreneurs Day" in Georgia at the State Capitol.

Georgia Senate recognizes women business owners on historic day

Women entrepreneurs visit Capitol for special acknowledgment as leaders of economic recovery in America

By Kallarin Richards

State Senator Nan Orrock of Atlanta, Georgia on March 8 announced the first Women Entrepreneurs Day in Georgia, now an annual event at the State Capitol.  Recognizing Georgia’s nearly 200,000 women business owners, Women Entrepreneurs Day highlighted the impact women entrepreneurs make on the state and national economy. 

“Women-owned businesses are on the leading edge of today’s economy,” said Orrock.  “It’s anticipated that by 2018, women-owned small businesses will be responsible for creating a third of the 15.3 million new jobs that are expected to be generated.  Because these entrepreneurs will play such a significant role in leading our nation to economic recovery, it’s crucial that we create a dialogue between Georgia’s women entrepreneurs and their legislators.  Women Entrepreneurs Day will help create a stronger partnership between state lawmakers and women-owned businesses to position Georgia as a leader in the new economy.”

(Watch press conference remarks by Senator Nan Orrock and Felicia Joy.)

The creation of Women Entrepreneurs Day is an ideal example of that partnership.  Orrock joined Atlanta small business owner Felicia Joy, who created the special day, to make Women Entrepreneurs Day a recognized event at the State Capitol.  Joy is the founder of Ms. CEO Media Inc., a fast-growing multimedia company that provides insight and inspiration for women entrepreneurs through merchandise, media and special events. 

“While women have made tremendous strides at the helm of their own businesses, there is still a lot of work to be done,” said Joy.  “Now more than ever, as our nation strives to regain our economic strength, it is critical that we take an all-hands-on-deck approach to business leadership.  That includes making sure that everyone, particularly women who have the most room for growth and creating jobs, has access to capital, policy makers, contracting opportunities and the network of knowledge and influencers that can make a business boom.”

(See photos from the event and read the resolution.  Note: The resolution references February 22, 2010, the original date of the event, which was re-scheduled due to changes in the Senate calendar. )

Orrock and Joy were joined by several local women business owners to kick off the annual event, who were formally recognized in the Senate Chamber by Georgia’s Lietuenant Governor Casey Cagle and the entire Senate body.  The day was supported by Justin’s Restaurant located at 2200 Peachtree Road in Atlanta, which provided the luncheon, as well as the Georgia Department of Economic Development that made a special presentation to the group.


February 2010 Ms. CEO of the Month: Andreia Longshore

Posted in INSPIRATION by msceonet on February 4, 2010

‘Queen of Wax’ loves any color except pink

Finds fun in dancing and spending time with family

Andreia Longshore, founder and CEO of ‘Brazilian Waxing by Andreia’, is Ms. CEO of the Month for February 2010, representing the theme “Beauty and Love.” Senior correspondent, Felicia Joy, talked with her a bit about what she loves and what keeps her energized and beautiful, even when she is taking care of business.
Here is what she shared:   

Andreia Longshore is Ms. CEO of the Month for February 2010 representing the editorial theme

  • Family status: Married for eight years with three beautiful girls—ages 6, 7 and 16.
  • Your approach to balance: Sometimes I feel both business and family equally pull me in opposite directions, is that balance? On a serious note, I take time away from my business and spend a lot of time with my children when they are out of school, whether that’s on spring break, summer break, Christmas break or other breaks; family always comes first.
  • Favorite color: Any color—except pink! (FJ: We were shocked because of the pink Beetle!)
  • This makes me feel beautiful: My natural tan Latina skin tone.

    Andreia Longshore, February 2010 Ms. CEO of the Month, shows off her business savvy and style in a classic Ms. CEO tee.

  • I spend my free time: With family, shopping and traveling.
  • Nickname: Queen of Wax.
  • Favorite sport: Soccer!
  • Favorite song: I listen to all types of music. When I was about 10 years old I was in a fashion show and performed to “Girls Just Wanna Have Fun” by Cyndi Lauper. There are many Brazilian artists I enjoy but I also grew up listening to Madonna, Celine Dion, Elton John and Mariah Carey.
  • Love to: Dance—the Samba is my favorite.
  • Businesswoman you admire the most: Oprah.
  • My hero is: My mother. I have always admired her and her ability to overcome adversity.
  • Image—who cares or worth the work: Worth the work. Image is very important. My clients expect me, my estheticians and my salon to look our best at all times. In order to maintain a healthy and beautiful image it is important to take time for yourself and get pampered a little bit. A quick trip to the mountains or a short cruise in the Caribbean can clear your mind, get you refocused and ready to take on the world. Life is too short not to enjoy it!
  • Andreia Longshore | Brazilian Waxing by Andreia

    Posted in INSPIRATION by msceonet on February 4, 2010

    Andreia Longshore is founder and CEO of Brazilian Waxing by Andreia in Atlanta, Georgia, USA (click photo for larger view).


    Brazilian-born entrepreneur makes her American dream come true

    Authenticity and family roots are keys to her success

    By Felicia Joy
    Senior Correspondent 

    Meticulous grooming and rigorous beauty regiments are part of the Brazilian culture.  Taking an active role in caring for family is too.  This combination—image, strong family ties and hard work—gave Andreia Longshore the experiences, from yay high, that are now the makings of her tremendous success.  Owner of “Brazilian Waxing by Andreia,” a chain of full-service waxing boutiques in Atlanta, she has grown her business from a one-woman mobile operation to five booming storefront locations with full staffs. 

    “Growing up in Brazil, the kind of work I do was very common.  I helped support my family by waxing from the age of 16,” Andreia said.  When I moved to the United States I learned that very few people had been exposed to ‘real’ waxing. Before moving to the U.S. I had never heard of waxing referred to as specifically ‘brazilian.’ I strongly believed an authentic experience was an untapped niche in the Atlanta area,” she said. 

    Andreia came to the United States in 1999 and launched her business in 2006 using her own funds.  “I had saved some money back home in Brazil.  When I moved to the United States, I provided service within the Brazilian community; during that time I would go to the customer.  I developed a steady clientele and quickly realized that it would be much more beneficial to have them come to me.  With that I set up my first waxing salon,” Andreia said. 

    Andreia Longshore, February 2010 Ms. CEO of the Month, shows off her business savvy and style in a classic Ms. CEO tee.

    Not allowing anything to hold her back—including a language barrier—Andreia discovered the American Dream and turned one location into two within 18 months.  “Even though I am fluent in English, America is such a melting pot of people, sometimes I find the language challenging because of all the various dialects and accents used.  I am multi-lingual but I did not experience such variations in dialect or accents in Brazil or speaking Portuguese.” 

    (Check out fun facts about Andreia Longshore.) 

    With a constant flow of customers, Andreia set her sights on expansion by focusing on her marketing strategy, which included an unexpected twist that, for her, was the obvious; and it paid off. “Waxing for men was a no brainer.  A few years ago, most salons did not offer any waxing services to men for their backs, arms, legs, or a men’s brazilian.  So, I decided to offer them the same services I offer women.  When I started marketing for it I placed an ad in a local paper that simply stated ‘Waxing available for men.’   The response was unbelievable and I have developed a very strong male client base, and it continues to grow ever since,” Andreia said. 

    Perfect pricing has been a pot of gold for Andreia as well.  “The $35 price for a ladies brazilian is very inexpensive and affordable.  When I learned how much other salons were charging, I knew I could offer Atlanta’s first authentic brazilian waxing experience for about half the price other salons were charging,” Andreia said. 

    “I also knew I had to catch every lady’s eye to stand out against the competition so I got a pink branded Volkswagen Beetle.  I believe it is a very feminine car and the pink makes it look like a cute little toy.  I couldn’t think of a better vehicle to market my business,” she said. 

    Marketing savvy is a definite part of Andreia’s success but ultimately she attributes her fortune to good old fashioned values and faith.   

    “There is no secret.  It is a combination of hard work and determination, in addition to being driven and self-motivated.  Also, growing up in Brazil instilled very strong family values in my life.  Plus, I believe in leading a healthy lifestyle and staying active; that is essential to maintaining beauty and staying in shape,” Andreia said.  “Being passionate about my business keeps me energized.  My faith in God has given me strength when I needed it the most and has taught me that there is no mountain too big to climb.” 

    Additional Photo Credits and Information

    Posted in GENERAL by msceonet on February 2, 2010

    February 2010

    “Beauty and Love”     

    Andreia Longshore, an entrepreneur in Atlanta, Georgia, USA represents MSCEO.NET's February theme, "Beauty and Love." She is one of 11 million U.S.-based women entrepreneurs who engage in the daily labor of love required to build a business. (Click photo for larger view.)


    Derek Blanks
    Derek Blanks Photography      

    Wardrobe Styling
    Kaira Akita — Head Stylist
    A Clothes Encounter     

    Keizia Parks — Assistant Stylist
    Daily Fashion Vitamin      

    Candace “Candy” Phillips
    Salon 78

    Regina Trawick

    Andreia Longshore


    Posted in GENERAL by msceonet on February 2, 2010

    January 2010

    It’s a New Year and we’re up for new challenges and breakthroughs at Ms. CEO Media, as I’m sure you are in your business! Any day is a great day to start over—or do better—if you’re unhappy with where you are; or to maintain and continue your fabulousness if you’re plum-pleased with life.  No matter which boat you’re in, we’re glad for the monumental start of a new year and whole new decade to add that extra oomph! to your journey.   

    Felicia Joy

    Felicia Joy

    I hope our monthly editorial photos move you in one way or another—and that our articles, videos and on-demand radio program bring you deeper understanding of your business, increased profits, greater pride as a beautiful business woman, more appreciation for everyday miracles like the freedom to pursue your entrepreneurial dreams and the inspiration to create the life that you imagine.    

    We’ll have a different theme every four weeks. This month’s theme is “Empowerment & Renewal,” prompted by the New Year and the bang up job that women business owners continue to do despite the slow economy.  We are 21st century Rosie the Riveters  and yes we can do it.  We can turn the economy around by taking a few steps every single day.  Our cover model woman entrepreneur for this month, Stephanie Weaver of Atlanta, Georgia, USA, is a business owner who proves this without a doubt!    

    If you have any great stories or leads to share—or know a phenomenal woman entrepreneur whose journey rings true to this month’s theme—please drop a line to and keep up with us on Twitter.  Also, on MSCEO.NET you see our final work but become our fan on Facebook so you can see photos, video and notes from our behind-the-scenes work—it’s a riot!    

    I’m looking forward to an outstanding year personally and for Ms. CEO Media; and I’m glad you’re going to be a part of it.  If I’ve met you: See you soon.  If I have not met you: Can’t wait to meet, and please excuse me in advance for my loud laugh.  Until then, grace, peace and blessings!    

    Happy New Year,
    Felicia Joy
    Founder, Senior Correspondent & Editor    

    Daily News, Insight and Inspiration for Women Entrepreneurs