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Marshawn Evans | ME Unlimited LLC

Posted in GENERAL by msceonet on July 8, 2010

Marshawn Evans’ multifaceted consulting business takes branding to a new level

This former Miss District of Columbia locks in professional fulfillment by staying true to her passion—and keeping her brand fresh and intriguing

By Nadiyah M. Jett
Ms. CEO Correspondent

Entrepreneurship didn’t just fall into Marshawn Evans’ lap. It seems that the Dallas, Texas native has always had a keen business sense. Even as a kid, she knew when her lemonade stand sales were failing that she had to “go to her market.” In a snap, she made her beverage business mobile.

Marshawn Evans, July 2010 Ms. CEO of the Month, is representing our editorial theme "Leadership & Negotiation." The former Miss America contestant is an attorney and power entrepreneur. (Click for larger view.)

In much the same way now, Evans’ wisdom and tenacity has led to a company that went from just an idea in 2001to a booming business today.

Her brainchild, ME Unlimited (Marshawn Evans Unlimited) is a consulting firm that helps its clients re-invent themselves and their brands. ME Unlimited comprises several parts, from EDGE 3M Sports & Entertainment, which aims to boost athletes’ profiles—where she also gets to brandish her skills as an attorney—to Marketplace Women, which sponsors self-improvement conferences, among other initiatives, for faith-based groups.

“I get to live my passion and my purpose. I don’t think there is anything better than that. Everyday I get to figure out a strategy or a new brand activation campaign that is built around making people feel empowered. Then, with our sports division, at the same time, I am helping people maximize their potential through leveraging their brand. I can’t think of anything that I would rather do,” Evans, 31, says.

“I have always had a teaching part.”

Marshawn Evans, July 2010 Ms. CEO of the Month, helps companies, executives and individuals brand or re-brand themselves through her consulting firm - ME Unlimited LLC. (Click photo for larger view.)

Even though the former The Apprentice contestant can juggle hectic days and stress with relative ease, she routinely pencils in time for a mental break.

“My day starts with meetings and ends with meetings.  I have a lot of meetings on proposals that we have at other companies or negotiation contracts for an endorsement—a lot of deals. [However,] I do take one day of the workweek as a quiet day, so even though I’m working, I don’t take any outside meetings. I clear my mind a little bit,” she says.

As the author of SKIRTS in the Boardroom, which has become an overnight success with women executives seeking guidance, Evans not only knows what tools are needed to seal a deal successfully, but she also knows how to pull back gracefully when a contract goes south.

“I think you learn to deal with disappointment and rejection differently when you understand you already have everything you need inside of you. The way you approach business is different. Maybe some entrepreneurs are very hungry in a way that is unhealthy. It causes them to enter into business relationships that are not wise just because they want the opportunity. Successful people are those who are focused and who are in the right lane and know how to say yes and no to the right things at the right times for the right reasons,” she says.

“My philosophy for my company has always been I can never lose what I’m not supposed to have. And, when you have that as your philosophy, you have a different level of confidence but also a different level of discernment and appreciation for the good and the bad.”

This recipe for success appears to be proving worthy because Evans has several projects in the works that will be rolling out in 2011. For instance, she’ll be off to Nigeria for a SKIRTS in the Boardroom conference.

“We grew really fast in a short period of time, and I want to share those strategies and blessings with other women.”

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